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5 Steps to Being a Better Investor

October 17, 2017 by Eric C. Jansen, ChFC®

Do you feel knowledgeable about where you invest your money and how you do it? You might be a good investor right now — but what could your portfolio look like if you were even better?

If you want to take your financial performance and ability to grow wealth to the next level, take a look at these 5 tips that will help you become a better investor than you are today.

1. Link Your Investments to Your Goals

It’s tempting to think there’s one, best way to invest your money. While certain strategies are better than others, there’s not a one-size-fits-all solution.

Using the investment strategy that’s best for your specific situation means you need to look at your investments in the context of your goals. Start by asking yourself why you’re investing this money. What do you hope to achieve?

The answer will inform how you should invest your cash — and help you if you’re interested in being a better investor.

Your goals will dictate your asset allocation, your time horizon, and your tolerance for risk. Therefore, examining what you want to accomplish helps you understand critical factors that determine where and how to invest.

2. Reassess Your Plan and Goals Periodically

That being said, life changes. Goals change. And when things change, your investment strategy might need an update to reflect your new situation.

That doesn’t mean tinker with your investments on a monthly basis. But it does mean you should take the time to review your plan each year and ask yourself if your investments still align with your goals and what you want to accomplish in the future.

Each year, evaluate your strategy and ask questions like:

  • When do I want to use this money I’m investing?
  • Did anything happen in my life last year to impact how I think about risk?
  • Am I still diversified?
  • Do I understand the holdings where I invest?
  • What am I not sure about with my investments that I need to better understand?

These are important things to consider, but reviewing your investments doesn’t mean you must make changes. In fact, sometimes the best action to take is no action at all.

You don’t need to try and find all the right answers on your own. If you need help deciding what to do (or what not to do), check in with a fee-only financial planner who works as your fiduciary 100 percent of the time.

3. Understand the Difference Between Risk Tolerance and Risk Capacity

You probably understand risk tolerance. Your tolerance for risk is the amount of volatility you can handle in your investments.

With a high risk tolerance, you agree to accept seeing big swings in your portfolio. You’re comfortable living with unrealized losses and confident in your ability to ride out market downturns without panicking (and turning those unrealized losses into actual losses).

If you don’t have a high risk tolerance, that’s okay. You know you don’t want to deal with wild swings and lots of volatility, so you can invest accordingly.

No matter what your risk tolerance is, however, there’s a difference between your tolerance for it and your risk capacity.

Risk tolerance is subjective. It’s how you feel about risk. Risk capacity is objective. It’s how much risk you can actually take with your investments, and that’s determined by how much you need to meet your goals.

Being a better investor means you understand that while you may feel completely okay with taking big risks, you know you can only take on so much risk as dictated by your goals.

4. Diversify Your Portfolios and Your Accounts

You already know the importance of asset allocation and diversification within your investment holdings that make up your portfolio. But do you diversify the types of accounts your portfolios live in?

Investing in 401(k)s and IRAs is a good place to start. These accounts do limit when and how you can use your nest egg, however.

Because you can only dip into these accounts (without penalty) at retirement, you might want to consider where else you can invest money to grow wealth for other important aspects and stages of your life before or outside of retirement.

Again, you need to consider what your goals are. But then, make sure your accounts are properly diversified to empower you to not just have the money for those goals, but the ability to access the funds you need when you need them.

5. Remove Opportunity for Human Error

Most average investors underperform the S&P 500. Why?

Because the S&P 500 just tracks the market. It doesn’t make decisions about what to do; it just does. Average investors are human, and are prone to making human errors driven by emotion.

If you want to be a better investor, you need remove the opportunities you might have to make emotional, irrational decisions. Here are a few ways you can accomplish this:

  • Set an investment strategy and plan based on your goals.
  • Automate what you can, from your contributions to rebalancing.
  • Work with an objective third-party who can help you stick to your investment strategy when you’re tempted, in the moment, to deviate from it.

Being a Better Investor Means Being Self-Aware

Good investors understand how to set a plan and stick to it over time to grow wealth. They can DIY to reach some success in the market.

But the best investors have the self-awareness to recognize when they could benefit from having a fiduciary advisor on their team to provide guidance, advice, and navigate around the investor’s own blind spots.

It’s usually not the things we know we don’t know that trip us up. It’s the things we don’t know we don’t know!

Using these tips can help you become a better investor — but that last point on how to eliminate opportunities for mistakes is one of the most important to consider. Who’s on your team to help you stay the course and feel confident about your investment decisions?

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Eric C. Jansen, ChFC

Fun Facts About Me

When he is not researching the next great stock to add to client portfolios, you can find him travelling frequently with his family to Jackson Hole Wyoming.

  • Hometown: Chicago, IL
  • Birth Month & Year: November, 1964
  • Favorite Hobby: Goldmining in Nome, AK
  • Favorite Food: Steak at Charley’s Steakhouse in Orlando FL
  • Can't be interrupted when: Watching the Discovery Channel
  • Hidden Talent: Finish Carpenter
  • Something on bucket list: Obtain Helicopter Pilot License
  • Family Pet: Goldfish
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Steven C. Johnson, ChFC

Fun Facts About Me

Steve would tell you that one of the best parts of the day is spent talking to clients and relationships that result from it. When away from the office, he loves to travel the back roads of New England enjoying all the great sites that can be found off the beaten path.

  • Hometown: Townsend, MA
  • Birth Month & Year: December, 1967
  • Favorite Hobby: Playing Hockey
  • Favorite Food: Chicken Caesar Salad
  • Can't be interrupted when: Watching the Bruins
  • Hidden Talent: Cooking – Makes a great Thanksgiving turkey
  • Something on bucket list: Travel to Italy and Greece
  • Family Pet: Max – our Pomeranian

Frederick M. Lane, ChFC, CASL

Fun Facts About Me

When not managing client portfolios, Fred can be found relaxing with family and friends.

  • Hometown: Nutley, NJ
  • Birth Month & Year: July, 1954
  • Favorite Hobby: Dog Walking
  • Favorite Food: Italian
  • Can't be interrupted when: Listening to Pink Floyd
  • Hidden Talent: Landscaping
  • Something on bucket list: Space Flight - Tourism
  • Family Pet: None

Catherine M. Gareri

Fun Facts About Me

When not caring for her clients Cathy enjoys relaxing in her yard at home.

  • Hometown: Bellingham, MA
  • Birth Month & Year: July, 1957
  • Favorite Hobby: Cooking and Entertaining
  • Favorite Food: Steak at the Capital Grille
  • Can't be interrupted when: It's family time
  • Hidden Talent: Dog Whisperer
  • Something on bucket list: Spending a couple months on the Almalfi Coast
  • Family Pet: In Between Mastiffs now so a little blue fish “Willy”

Katie E. Moore, CLTC

Fun Facts About Me

When Katie is not busy taking care of her clients, she spends her time being a mom to her two little ones, Owen and Isla.

  • Hometown: Modesto, CA
  • Birth Month & Year: September, 1982
  • Favorite Hobby: Swimming
  • Favorite Food: Mexican Food
  • Can't be interrupted when: I'm cooking
  • Hidden Talent: Climbed Yosemite's Half Dome, twice - no fear :)
  • Something on bucket list: See the Northern Lights and Potty Train my 2 year old
  • Family Pet: Caddy and Sierra – our two cats

Hesper Duval

Fun Facts About Me

Loves spending time with 2 daughters and enjoys participating in 5k obstacle races throughout the year.

  • Hometown: Charlton, MA
  • Birth Month & Year: October, 1981
  • Favorite Hobby: Running
  • Favorite Food: Cheesecake
  • Can't be interrupted when: Reading a good book
  • Hidden Talent: Interior Design and furniture restoration
  • Something on bucket list: To travel cross-country in an RV
  • Family Pet: Charlie and Nora, both black labs from the same litter

Donna Fournier

Fun Facts About Me

When not cheering for the Patriots, Donna spends her free time travelling throughout the United States looking for new haunted places to explore. She loves to wear her cowboy hat and boots when travelling out west.

  • Hometown: Swansea, MA
  • Birth Month & Year: February, 1961
  • Favorite Hobby: Exploring haunted locations
  • Favorite Food: Pizza
  • Can't be interrupted when: Eating my pizza
  • Hidden Talent: Rollerblading
  • Something on bucket list: Travel to Australia
  • Family Pet:  Had a pet skunk

Krista Isabelle

In her free time, Krista can be found crafting, cooking, spending time outdoors with her family, or curled up reading next to her beloved pets.

  • Hometown: Hopedale, MA
  • Birth Month & Year: August 1994
  • Favorite Hobby: Cooking & Baking
  • Favorite Food: Baked mac & cheese
  • Can’t be interrupted when: Reading
  • Hidden Talent: Cartoon drawing
  • Something on her Bucket List: Fostering animals

Danielle Drew

When Danielle does not have her head in a book studying to expanding her financial planning knowledge, she enjoys anything active and outdoors, including visits to the beach and hiking.  

  • Hometown: Dennis, MA
  • Birth Month & Year: November, 1985
  • Favorite Hobby: Working out, concerts, and exploring wineries
  • Favorite Food: Lobster pot pie, cheeseburgers, BBQ, the list goes on...
  • Can't be interrupted when: Working out 
  • Hidden Talent: Country line dancing
  • Something on bucket list: To hike the 48, 4000 footers of New Hampshire
  • Family Pet: none, hopefully a big dog someday

Jay Willwerth, ChFC

Fun Facts About Me

Jay’s days are spent helping clients achieve their financial goals, followed by nights and weekends typically watching his daughters play competitive volleyball.

  • Hometown: Melrose, MA
  • Birth Month & Year: September, 1959
  • Favorite Hobby: Golf
  • Favorite Food: Anything at a Patriot’s Tailgate
  • Can't be interrupted when: Watching the Patriot’s Game
  • Hidden Talent: Competitive Volleyball Watcher (Mostly his 2 daughters)
  • Something on bucket list: Play a round of Golf at Pebble Beach
  • Family Pet: Bella, our Shih-poo
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